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LumaWell - Skincare Launch Campaign
LumaWell needed a cleaner, more premium email campaign for a product launch that felt polished on desktop and mobile while still pushing clicks to the product page.
+24% CTR
Overview
The brand had strong product visuals but inconsistent email presentation. The task was to design a compact launch sequence that looked more premium, made product benefits easier to scan, and created a stronger path from inbox to product view.
What we did
- Structured a launch sequence with teaser, reveal, offer, and reminder emails
- Designed cleaner product blocks and benefit-led content hierarchy
- Improved spacing, visual rhythm, and mobile readability
- Created reusable email sections for future launches
- Built a more consistent promo and CTA treatment
Deliverables
4 Email Templates
Desktop/Mobile Email Mockups
Reusable Section System
Campaign Layout Notes
Asset Export Pack
Outcome
A more polished launch email system that improved click-through performance and gave the brand a stronger campaign foundation.
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