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Vanta Ridge - Conversion Review
Vanta Ridge had a solid offer and paid traffic coming in, but too many users were leaving before taking the next step. They needed a practical audit that showed where the friction lived and what to fix first.
-33% drop-off
Overview
The landing page had multiple trust and clarity issues: weak above-the-fold hierarchy, scattered call-to-action logic, and too much cognitive load on mobile. The project focused on identifying the biggest usability and conversion blockers and turning them into a prioritised action plan.
What we did
- Reviewed the page from a UX, hierarchy, and conversion perspective
- Assessed mobile friction, trust signals, and CTA placement
- Annotated the most problematic sections with clear recommendations
- Benchmarked the page flow against stronger fintech landing patterns
- Built a prioritised fix list split into quick wins and structural changes
Deliverables
28-Point Audit PDF
Annotated Screenshots
Priority Matrix
CTA Recommendations
Mobile UX Notes
Quick-Win Checklist
Outcome
A clearer improvement roadmap that helped reduce landing-page drop-off and made the demo journey easier to understand.
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